CUSTOMER SPOTLIGHT
Rock stars who go above and beyond
Why we have the best customers in the world
We wish everyone could see what we see as we work hand in hand with professionals who devote their lives to helping others. We want to share some of their stories of dedication, courage and teamwork. We've asked area supervisors in all industries we serve to tell us about team superstars who go above and beyond. From school bus drivers keeping our children safe to first responders putting their lives on the line to utility workers restoring power after a natural disaster, our customer teams are filled with Rock Stars.
Engine 90 Blacksburg FD
Fleettalk by Rock works with fire departments and public safety organizations to tell the real stories behind the rigs that protect our communities. These videos aren’t just walk-arounds—they’re purpose-driven breakdowns that highlight the planning, craftsmanship, and people behind every apparatus.
A standout example is the reveal of Blacksburg Fire Department’s Engine 90, “Rollin Thunda.” Matthew speaks with Chief Donovan Ford for a deep dive into the truck’s design, features, and mission. From specs to strategy, the video shows exactly how Engine 90 was built to perform when it matters most.
Behind the Badge: Coroner Fowler
In this Fleettalk by Rock feature, Matthew sits down with Dennis Fowler, Coroner of Cherokee County, for a candid conversation about a role often misunderstood by the public. The video breaks down what the coroner actually does, emphasizing how clear communication and close coordination with law enforcement, fire, and EMS are critical to serving the community.
The discussion also highlights the human side of the job, where communication requires compassion as much as accuracy. From educating the public to speaking with families on the hardest day of their lives, this video shows how trust, transparency, and outreach play a vital role in public safety.
Shine a Spotlight on Everyday Heroes
Every day, ordinary people are doing extraordinary things—showing courage, resilience, and kindness in ways that inspire everyone around them. Whether it's a friend, a colleague, or someone in your community, these heroes deserve to be recognized. Share their story in our Rockstar Spotlight and help us celebrate their incredible journey. By filling out the form, you’ll give them the recognition they deserve, and their story will inspire others to reach for greatness too!